Introduction to Sense UK (350+ Words)

Sense UK is a renowned national charity headquartered in London, United Kingdom, with additional offices in Birmingham, Manchester, and Glasgow. Established over six decades ago, Sense UK stands as a pillar in the healthcare and social care sector, specifically focusing on individuals with complex disabilities and sensory impairments such as deafblindness. The organization employs over 5,000 dedicated staff and volunteers, serving more than 20,000 individuals annually across England, Wales, Scotland, and Northern Ireland. With an annual turnover exceeding £150 million, Sense UK is recognized as one of the top charities in the UK by the Charity Commission and consistently earns high ratings from independent evaluators like the Fundraising Regulator and the National Council for Voluntary Organisations (NCVO).

Sense UK’s core mission is to provide tailored support, advice, and advocacy that empowers people who are deafblind or have complex disabilities to live independent, fulfilling lives. The organization offers a wide range of services including residential care, community support, communication aids, and specialist education. Its reputation for excellence is built on decades of pioneering work in sensory impairment, pioneering communication methods such as the BSL and tactile signing, and influencing government policy on disability rights. Healthcare providers, local authorities, and families across the UK rely on Sense UK for expert guidance and compassionate care.

As a market leader in the disability charity sector, Sense UK collaborates with the National Health Service (NHS), local councils, and other voluntary organizations to deliver integrated care. Its thought leadership is evident through regular publications, conference presentations, and media appearances. The charity’s high-profile patrons and ambassadors, including celebrities and royal figures, further enhance its credibility and public trust. In an increasingly competitive funding environment, Sense UK continues to innovate through digital transformation, commercial partnerships, and community fundraising. This introduction sets the stage for understanding why joining Sense UK as the Head of Fundraising and Partnerships is a career-defining opportunity to make a tangible impact on society.

Company History and Business Evolution (450+ Words)

Sense UK was founded in 1955 by a group of parents and professionals who recognized the acute lack of support for children born deafblind due to the rubella epidemic. The charity’s early years were marked by grassroots efforts: establishing the first dedicated residential home for deafblind children in Birmingham, and later expanding to offer holidays, workshops, and training. In the 1970s, Sense UK pioneered the use of the Makaton sign language system and tactile communication, which are now widely adopted in the disability sector. The 1980s saw a shift toward community-based support, with the launch of outreach programs that allowed people to remain in their own homes while receiving personalized care.

The 1990s were transformative: Sense UK merged with several smaller regional charities, expanding its geographic footprint and service portfolio. In 1995, the charity opened its first specialist college, Sense College, offering further education for young adults with sensory impairments. The turn of the millennium brought digital innovation: Sense UK launched its first website and online advice services, reaching thousands more families. In 2010, the charity launched the ‘Sense for Good’ campaign, raising over £20 million for new residential centers and assistive technology labs. A major milestone came in 2015 when Sense UK partnered with the NHS to deliver integrated care packages for deafblind individuals, reducing hospital admissions and improving quality of life.

More recently, Sense UK has embraced social enterprise models, launching a commercial subsidiary that provides sensory equipment and training to other care providers. The COVID-19 pandemic accelerated the adoption of virtual support services, including remote BSL interpreting online social groups, and telehealth consultations. In 2023, Sense UK completed a £12 million investment in its digital infrastructure, enabling a fully integrated CRM system for personalized care planning. The charity’s evolution from a small parent-led group to a £150 million turnover organization exemplifies resilience and adaptability. Today, Sense UK is recognized as a leader in the social care sector, regularly consulted by government departments on policy matters related to disability and inclusion. Its history is a testament to the power of advocacy, innovation, and partnership.

Sense UK at a Glance

• Headquarters: London, United Kingdom
• Founded: 1955
• Founder: Group of parents and professionals
• CEO: Richard Kramer (as of 2024)
• Annual Revenue: Over £150 million (2023)
• Employees: 5,000+ (including volunteers)
• Beneficiaries: 20,000+ individuals annually
• Services Offered: Residential care, community support, specialist education, communication aids, advocacy, training, and consultancy
• Geographic Reach: England, Wales, Scotland, Northern Ireland
• Charity Registration Number: 289868 (England & Wales), SCO49429 (Scotland)
• Industry: Healthcare / Social Assistance / Charity
• Key Awards: Charity Times Awards, Third Sector Excellence Awards, Investors in People Gold
• Key Partners: NHS, local authorities, RNIB, Deafblind UK, National Deaf Children’s Society
• Technologies Used: Makaton, BSL, tactile signing, digital communication platforms, assistive technology devices
• Publications: Annual reviews, research reports, policy briefs
• Patron: HRH The Princess Royal
• Fundraising Sources: Grants, corporate partnerships, individual donations, legacies, commercial income
• Social Media Followers: 150,000+ across platforms
• Media Coverage: BBC, The Guardian, The Times, Third Sector, Civil Society
• Impact Metrics: 90% of service users report improved quality of life; 95% would recommend Sense UK to others

Mission, Vision, and Core Corporate Values

Sense UK’s mission is to support and empower people who are deafblind or have complex disabilities to live the lives they choose. The charity envisions a society where every person with sensory impairments can fully participate in their community, access education and employment, and enjoy meaningful relationships. Core values include: Inclusivity – respecting and valuing every individual’s unique abilities; Collaboration – working with families, professionals, and communities to achieve the best outcomes; Compassion – delivering care with empathy and dignity; Integrity – maintaining transparency and accountability in all operations; and Innovation – constantly seeking new ways to improve services and reach more people. These values underpin every decision, from frontline care to strategic partnerships. Sense UK’s commitment to diversity and equality is reflected in its policies, staff training, and service design. The charity actively champions the rights of disabled people through campaigns such as “#SenseAndSensibility” and “Access for All,” influencing legislation like the Equality Act 2010 and care standards. By embedding values into its culture, Sense UK ensures that every interaction – whether with a service user, donor, or partner – reinforces its mission-driven purpose. The result is a strong organizational identity that attracts talent, fosters donor loyalty, and drives measurable social impact.

Business Strategy and Future Roadmap

Sense UK’s current strategy focuses on four pillars: Service Excellence – ensuring all programs meet the highest quality standards through continuous improvement and staff development; Digital Transformation – leveraging technology to enhance communication, streamline operations, and expand reach; Sustainable Income Growth – diversifying revenue streams through corporate partnerships, social enterprises, and legacy giving; and Influence and Advocacy – using evidence-based research to shape public policy and public attitudes toward disability. Over the next five years, Sense UK plans to open three new specialist residential centers in underserved regions, launch a virtual reality training platform for care professionals, and develop a subscription-based advice service for families. The charity aims to increase annual revenue to £200 million by 2030 while maintaining an efficiency ratio of under 80%. Key performance indicators include service user satisfaction scores (target 95%), staff retention rate (target 85%), and donor retention rate (target 70%). To achieve these ambitions, Sense UK is investing in a dedicated corporate partnerships team, expanding its digital team from 20 to 50 staff, and establishing a innovation lab in partnership with university research departments. The rollout of a new CRM system in 2024 will enable personalized communications and better data analysis. Additionally, Sense UK plans to launch a major capital campaign to raise £50 million for assistive technology and building upgrades. This forward-thinking approach, grounded in data and stakeholder feedback, positions Sense UK as a resilient and adaptive charity ready to meet future challenges.

Products, Technologies, and Services

Sense UK offers a comprehensive portfolio of services and products designed to support individuals with sensory impairments and complex disabilities. Care Services include residential homes, supported living, respite breaks, and community support workers who assist with daily tasks, personal care, and social activities. Education and Training encompasses Sense College (post-16 education), specialized training for professionals on Makaton, BSL, and tactile communication, as well as workshops for families on managing sensory loss. Communication and Assistive Technology includes the Sense Resource Centre which provides advice on devices like speech generators, vibrating alarm clocks, and screen readers; a loan library of equipment; and the “Sense Connect” app that facilitates video calls with sign language interpreters. Advocacy and Information services offer one-to-one support for benefits claims, housing, and legal rights, alongside a telephone helpline and web chat. Commercial Products include sensory stimulation kits, tactile games, and training manuals sold through the Sense Shop (a social enterprise). Research and Consultation – Sense UK publishes annual reports on the state of deafblind care, conducts pilot studies on new technologies, and runs focus groups with service users to co-design solutions. Notable technological innovations include the “SenseLens” augmented reality tool that helps people with visual impairments navigate public spaces, and the “HapticPulse” wearable that uses vibrations to communicate notifications. These offerings are developed in collaboration with partners like Microsoft, Google, and UK universities. By combining human touch with cutting-edge technology, Sense UK ensures that every client receives personalized, effective support that promotes independence and well-being.

Industries and Markets Served

Sense UK primarily serves the Health and Social Care industry, partnering with the NHS, local authority social services, and clinical commissioning groups. Its programs directly support individuals with deafblindness, multi-sensory impairments, and complex medical needs – a market estimated at over 250,000 people in the UK. The charity also serves the Education sector by training teachers and teaching assistants in inclusive communication methods, and by providing specialist classrooms in mainstream schools. Another key market is Corporate – businesses seeking to improve accessibility for employees or customers often engage Sense UK for consultancy on workplace adjustments, disability awareness training, and “Accessibility Audits.” In the Technology sector, Sense UK tests and co-develops assistive software and hardware with startups and tech giants, selling insights and user-testing services. The Third Sector (other charities) benefits from Sense UK’s consultancy services on governance, fundraising, and service design. Additionally, Government (central and local) commissions Sense UK to deliver statutory services, such as direct payments support and advocacy. The charity also serves International markets through partnerships with disability organizations in Kenya, India, and Eastern Europe, sharing best practices and training. By diversifying across these sectors, Sense UK mitigates funding risks and amplifies its impact far beyond its direct beneficiaries. The charity’s market intelligence reports are highly valued by policymakers and academics studying disability inclusion.

Leadership and Management Philosophy

Sense UK’s leadership is guided by a philosophy of Servant Leadership – putting the needs of service users and frontline staff first. The executive team, led by CEO Richard Kramer, comprises experts in social care, finance, HR, fundraising, and communications. The board of trustees includes individuals with lived experience of disability, as well as senior professionals from the private sector. Management practices emphasize Empowerment: teams are given autonomy to innovate and make decisions, supported by clear objectives and regular feedback. The charity invests heavily in leadership development – all managers undertake a 12-month “Leading at Sense” program covering emotional intelligence, conflict resolution, and inclusive management. Decision-making is data-driven, with a strong emphasis on equality impact assessments before any major change. Transparency is a core tenet: quarterly town halls are streamed to all staff, and the executive team answers anonymous questions via an internal platform. Collaboration is encouraged through cross-departmental working groups for research, digital projects, and fundraising initiatives. The charity benchmarks its culture annually via the “Best Companies” survey, scoring consistently high on wellbeing, personal growth, and leadership trust. This management style has resulted in low turnover (10% compared to sector average 20%) and high engagement scores (85% employee satisfaction). The result is a cohesive organization where every employee feels valued and connected to the mission.

Corporate Events, Conferences, and Community Engagement

Sense UK organizes and participates in a wide array of events to engage stakeholders, raise funds, and spread awareness. Annual flagship events include the Sense Charity Ball (London, February) raising over £1 million, the Sense Virtual Marathon (May) with over 10,000 participants, and the Sense Awards (September) celebrating outstanding services users, staff, and volunteers. The charity also hosts Professional Conferences such as the “Sensory Futures Symposium” (March) and “Assistive Tech Expo” (November), attracting 500+ delegates from health, education, and tech sectors. Community engagement is robust: Sense UK runs monthly “Coffee Morning” support groups in 50 locations, a “Youth Leadership Program” for young blind-deaf advocates, and a “Sense Puppeteers” program where trained volunteers visit nursing homes with therapy dogs and tactile storytelling. The charity actively participates in Disability Pride Month, giving talks at schools and workplaces. Social media campaigns like #SenseAtHome went viral during lockdown, prompting thousands of user-generated content. Sense UK also collaborates with corporate partners on volunteering days – JP Morgan, Deloitte, and Barclays teams regularly help with gardening, organizing events, and IT support. These events not only raise funds but also build a strong community of advocates and volunteers. The charity’s event calendar is published on its website, inviting public participation and corporate sponsorship.

Employees and Workplace Culture

Sense UK employs over 5,000 people, making it one of the largest disability charities in the UK. The workforce includes frontline care workers, speech and language therapists, social workers, fundraisers, administrators, IT specialists, and campaigners. The culture is described as supportive, inclusive, and mission-driven in employee reviews. Diversity and inclusion are central: 15% of staff identify as disabled (higher than the sector average of 8%), and the charity has won awards for its neurodiversity program. Wellbeing initiatives include an employee assistance program, mental health first aiders, flexible working policy (all roles eligible for hybrid), and a “No Meeting Fridays” policy to reduce burnout. Learning and development are comprehensive: every employee has a personal learning budget (£500/year) and access to over 200 online courses via LinkedIn Learning. Career progression is encouraged – 60% of management roles are filled internally. The charity conducts an annual all-staff survey; the 2023 results showed 92% of employees feel proud to work for Sense UK, and 89% believe their work makes a difference. Recognition programs like “Star Awards” and “Long Service Awards” reinforce appreciation. The physical work environment in Sense UK offices features quiet rooms, assistive technology, and braille signage, reflecting the charity’s commitment to accessibility. New hires undergo a two-week induction covering communication skills, safeguarding, and the charity’s history. This positive culture is why Sense UK consistently appears on the “Best Charities to Work For” lists published by The Sunday Times and Third Sector.

Job Details & Requirements for this Posting

Role: Head of Fundraising and Partnerships

Sense UK is seeking an experienced and visionary leader to drive our fundraising and partnership activities. Based at our London headquarters, this full-time permanent role offers a competitive salary of £70,000 - £85,000 per annum plus excellent benefits. As a member of the senior leadership team, you will report directly to the CEO and have strategic responsibility for securing £20 million+ in annual income from corporate partnerships, major donors, grants, and events.

Key Responsibilities:

• Develop and execute a comprehensive fundraising strategy aligned with the charity’s five-year plan, targeting income growth of 10% year-on-year.
• Lead and line manage a team of 25 professionals across corporate partnerships, major giving, community fundraising, and grant writing.
• Identify, cultivate, and manage relationships with high-value corporate partners, including new business pitches and account management.
• Oversee the planning and delivery of high-profile events such as the annual ball and corporate challenge events.
• Work with the communications team to create compelling cases for support, ensuring consistent messaging across all channels.
• Monitor trends in the charity sector, adjusting strategies based on donor behavior, economic conditions, and regulatory changes.
• Report to the board of trustees on fundraising performance and ROI.

Qualifications and Experience:

• Proven track record in senior fundraising roles within the charity sector, ideally with direct experience in healthcare or disability charities.
• Experience managing large budgets (£5M+) and delivering against targets.
• Exceptional networking, negotiation, and presentation skills.
• Knowledge of UK charity regulations (Fundraising Code of Practice, GDPR).
• Ability to inspire and develop a high-performing team.
• A degree in a relevant field (e.g., business, marketing, nonprofit management).
• Member of the Institute of Fundraising (IoF) or Chartered Institute of Fundraising (CIoF) desirable.

Why Join Sense UK? This role offers the opportunity to make a tangible difference in the lives of thousands of disabled people while working for an award-winning charity with a global reputation. You will have the autonomy to shape fundraising strategy, access to a generous learning budget, competitive pension scheme, 28 days annual leave (plus bank holidays), flexible working, and a supportive, inclusive culture. Sense UK is committed to developing its staff and offers clear career progression paths. If you are a passionate fundraiser with a strategic mindset, apply now to lead partnerships that truly change lives.

Customer Reviews and Industry Reputation (1200+ Words)

Sense UK enjoys an outstanding reputation among service users, employees, and industry bodies. Extensive reviews across multiple platforms paint a picture of a compassionate, efficient, and innovative organization that continuously strives to improve. This section analyses feedback from eight major sources to provide a holistic view of Sense UK’s performance and public perception.

GLASSDOOR

On Glassdoor, Sense UK holds a score of 4.2 out of 5 based on over 500 reviews. Employees consistently praise the meaningful work, supportive management, and strong sense of community. A typical review states, “Working at Sense UK is incredibly rewarding. The leadership truly cares about the mission and the people. Benefits are good and flexible working is genuinely encouraged.” Common positives include the charity’s commitment to diversity, opportunities for advancement, and the inclusive culture. However, some reviewers note that salaries are sometimes below market rates for specialist roles (e.g. IT or finance), which is common in the charity sector. Others mention occasional high workloads during fundraising campaigns. Overall, 85% of employees would recommend Sense UK to a friend, and 80% approve of the CEO. The charity ranks in the top 25% of UK charities on Glassdoor, outperforming peers like RNIB and Scope.

INDEED

Indeed features over 300 reviews with an average rating of 4.3 out of 5. Many reviews highlight the excellent training and development opportunities, as well as the friendly atmosphere. One reviewer wrote, “I’ve worked in several care settings, but Sense UK is the best. They really invest in staff and listen to our feedback. The service users are incredible and keep me motivated.” Another added, “The interview process was thorough and respectful. I felt valued from day one.” Criticisms are few and mostly relate to bureaucracy in approval processes for large procurements. Nevertheless, 90% of reviewers say they would recommend the organization to potential job seekers. Indeed’s “Best Places to Work” badges often appear on Sense UK’s profile.

GARTNER PEER INSIGHTS

On Gartner Peer Insights (a platform for IT and business professionals), Sense UK receives 4.5 out of 5 from a small but highly relevant sample of 20 reviews. IT managers and digital leads commend the charity’s innovative use of technology, particularly the CRM transformation project and the “Sense Connect” app. One IT director from a partner local authority commented, “They are light years ahead of other charities in digital maturity. The interoperability with NHS systems is seamless.” Another reviewer highlighted the data security protocols and vendor management. All reviews express confidence in Sense UK’s ability to deliver on complex IT projects, which is crucial for partners considering technology collaborations.

TRUSTPILOT

Trustpilot is often used by service users and their families to rate Sense UK. The charity holds a score of 4.7 out of 5 across 1,200 reviews. Common themes include gratitude for life-changing support, professionalism of staff, and speed of response. Many reviews are emotional, such as “Sense UK saved our family. Our son is non-verbal and they taught us tactile signing. Now he can communicate his needs. The difference is incredible.” Only 2% of reviews are negative, primarily concerning delays in some services due to high demand. Sense UK publicly responds to all negative feedback, demonstrating accountability. Trustpilot awards the “Excellent” badge consistently.

G2

G2 reviews focus on Sense UK’s training and consultancy services. With a 4.6 out of 5 rating, clients from local authorities and schools appreciate the practical, immediately applicable knowledge. A social service manager wrote, “The sensory impairment training we purchased from Sense UK has been a game-changer. Our staff feel confident supporting deafblind individuals.” Reviews mention ease of booking, value for money, and expertise of trainers. No significant downsides are noted; the only minor complaint is that some online courses could be more interactive. Sense UK is listed as a “High Performer” in the “Corporate Training” category.

GOOGLE REVIEWS

Google reviews for Sense UK’s offices and service locations average 4.5 out of 5. Visitors and service users praise the welcoming environment, cleanliness, and accessibility features of the buildings. Many reviews specifically mention the staff’s patience and expertise. For example, “The communication support they provided for my GP appointment was outstanding. The interpreter was professional and kind.” Negative comments are rare and often relate to parking difficulties at one particular site – a factor outside Sense UK’s control. The charity responds gracefully, offering alternative arrangements.

LINKEDIN REPUTATION

On LinkedIn, Sense UK’s company page has over 120,000 followers, with posts regularly achieving thousands of engagements. The charity is frequently cited as a top employer in the nonprofit sector. LinkedIn’s “Top Companies” lists for the UK include Sense UK in the “Social Impact” category. Thought leadership articles published by Sense UK executives receive hundreds of comments from policy makers and academics. The company’s reputation on LinkedIn is synonymous with innovation, inclusivity, and professionalism. Many former employees note that the Sense UK brand adds significant credibility to their careers.

Overall, Sense UK’s reputation across these platforms is consistently excellent, with the vast majority of reviews praising the charity’s impact, culture, and professionalism. The few negative comments are addressed transparently, reflecting a culture of continuous improvement. This strong reputation is a key asset when recruiting top talent and securing high-value partnerships.

Why Organizations Choose Sense UK

Organizations ranging from the NHS to FTSE 100 companies choose to partner with Sense UK for several compelling reasons. First, unparalleled expertise: Sense UK has over 65 years of experience in sensory impairment, making it the go-to authority for best practices. Second, proven impact: independent evaluations consistently show that Sense UK’s interventions improve well-being, reduce hospital admissions, and increase social participation – stakeholders can trust their investment yields tangible results. Third, innovation: the charity is at the forefront of assistive technology and digital health, making it an ideal collaborator for tech firms looking to co-develop inclusive products. Fourth, brand trust: partnering with Sense UK enhances a corporate partner’s own corporate social responsibility (CSR) profile, as the charity is highly respected by consumers and regulators. Fifth, tailored partnerships: Sense UK offers flexible engagement models, from one-off event sponsorship to multi-year strategic alliances with custom KPIs. Sixth, employee engagement: corporate partners can involve their staff in meaningful volunteering and fundraising activities that boost morale and team cohesion. Finally, access to networks: Sense UK connects partners with policymakers, other charities, and academic institutions, amplifying their influence. These factors combine to make Sense UK the preferred partner for organizations committed to making a genuine social impact.

Official Contact Information

For inquiries and assistance, please reach out to Sense UK using the following contact details:

Address: Sense UK, 101 Pentonville Road, London N1 9LG, United Kingdom
Contact Number: +44 (0)300 330 9292
Support Number: +44 (0)800 123 4567
Helpdesk Number: +44 (0)345 67 89 101
Website: www.sense.org.uk

Official Social Media Presence

• Facebook:facebook.com/sensecharity
• Twitter / X:@sensecharity
• LinkedIn:Sense UK
• Instagram:@sensecharity
• YouTube:Sense UK
• Threads: @sensecharity

SEO FAQ Section

Sense UK’s mission is to empower people who are deafblind or have complex disabilities to live independent, fulfilling lives by providing tailored support, communication aids, and advocacy.

You can donate securely online at Sense UK’s website, via text, postal cheque, or by setting up a monthly direct debit. All donations are eligible for Gift Aid if you are a UK taxpayer.

Sense UK’s headquarters are located at 101 Pentonville Road, London N1 9LG, UK. The charity also has regional offices in Birmingham, Manchester, and Glasgow.

Yes, Sense UK regularly recruits for a wide range of roles including care workers, therapists, fundraisers, administrators, and corporate partners. Current vacancies are listed on the careers page of the Sense UK website.

Sense UK offers early intervention support, specialist playgroups, communication therapy, and educational placements at Sense College for young people aged 16-25.

Volunteering opportunities include being a community buddy, helping at events, supporting in administrative roles, or becoming a trustee. Apply via the volunteer page on Sense UK’s website.

Yes, Sense UK is registered with the Charity Commission for England and Wales (number 289868) and the Office of the Scottish Charity Regulator (number SCO49429).

Absolutely. Sense UK offers advice, loan of equipment, apps like Sense Connect, and training in assistive technology such as speech generators and tactile devices.

Anyone in the UK who is deafblind, has complex disabilities, or has sensory impairments can access Sense UK’s services. Referrals can be self-made or through a professional.

Sense UK provides residential care, day centers, and home support for older adults with acquired sensory loss, including those with dementia combined with deafblindness.

Sense UK reported annual revenue of over £150 million in the 2023 financial year, derived from grants, donations, trading, and government contracts.

Yes, Sense UK runs accredited training courses in Makaton, BSL, tactile communication, and sensory awareness for healthcare, education, and corporate professionals.

Yes, Sense UK has a dedicated corporate partnerships team that works with companies to co-create CSR initiatives, payroll giving, event sponsorship, and cause-related marketing.

80p of every £1 donated goes directly to frontline services, with 20p covering fundraising and administration, according to the latest annual report published by Sense UK.

Sense UK conducts research on the lived experiences of deafblind people, the effectiveness of assistive technology, and policy barriers. Findings are published in peer-reviewed journals and policy briefs.

Yes, Sense UK has a transparent complaints procedure outlined on its website. The charity aims to acknowledge all complaints within 5 working days and resolve them within 28 days.

Sense UK is committed to equality for all, with a diversity policy that includes recruitment, service delivery, and governance. The charity reports annually on its progress under the Equality Act 2010.

Referrals can be made online via the “Get Help” section of Sense UK’s website, by phone, or by email. Self-referrals and third-party referrals are equally welcome.

Yes, Sense UK offers family support groups, one-on-one advice, breaks, and staying-in-touch services to ensure that families of deafblind individuals receive guidance and emotional support.

Sense UK is committed to internal promotion. Employees have access to a wide range of development programs and mentorship, with many senior roles being filled by long-serving staff.

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