Spotify is taking new steps to separate human artists from AI-generated identities on its platform. The company announced on Tuesday that it will begin placing “AI Persona” badges on artist profiles that represent AI-generated public identities rather than real people. The labels will appear in a number of places across the service, and the music of labeled artists will be excluded from Spotify’s default editorial and algorithmic recommendations.

The change is part of a broader effort to make it clear to listeners exactly who or what is behind the music they stream. It also reflects the music industry’s growing struggle to deal with the rapid rise of generative AI and the flood of synthetic content it has unleashed.

What is an AI Persona?

An AI Persona, as Spotify defines it, is an artist profile built around an identity that was generated by AI. This could be a music project with a fake name and an AI-generated profile picture, or a persona with no human at the center. The important distinction is that the identity itself is artificial. That is

Source:TechCrunch News